Product: Locally Roasted Coffee
Location: Iowa City, Iowa
From an Iowa City parking lot espresso cart where Jarrett Mitchell (and his dog Sleep Daddy) first served eye-openers like the Velvet Hammer, his coffee has tastefully energized locals since 2011. Describing his coffees: “I’m a light roast, single origin guy – no blends. A lot of what blends are about is trying to create consistency. The only consistency I’m worried about is quality.” Jarrett's also the mastermind behind Cobra Verde, a citrusy, cold green coffee energy drink made from unroasted, green coffee beans.
For more of the inside scoop, check out our blog post with Jarrett >