Wake Up Iowa

wake-up-ic


Product:
Locally Roasted Coffee

Location: Iowa City, Iowa

From an Iowa City parking lot espresso cart where Jarrett Mitchell (and his dog Sleep Daddy) first served eye-openers like the Velvet Hammer, his coffee has tastefully energized locals since 2011. Describing his coffees: “I’m a light roast, single origin guy – no blends. A lot of what blends are about is trying to create consistency. The only consistency I’m worried about is quality.” Jarrett's also the mastermind behind Cobra Verde, a citrusy, cold green coffee energy drink made from unroasted, green coffee beans.

For more of the inside scoop, check out our blog post with Jarrett >

 

cobra_verdewake-up-iowa

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